In the
world of natural hair, Kinky-Curly is becoming a household name.Having
been featured in publications such as Essence,
OK! Magazine, Vixen, and Redbook,
Kinky-Curly is making it publicly known that natural hair is most definitely a gift. But beyond all the publicity that the product line has received, it
is refreshing to learn that everyday people enjoy this quality product that is
specifically made for natural coils and curls.
The icing on the cake
is that the creator of Kinky-Curly, Shelley Davis, is highly knowledgeable
about the beauty, challenges and needs of coily and curly hair; a quality that consumers
often overlook when seeking hair care products.
Not anticipating an immediate pick up when I called Kinky-Curly to schedule time to speak with Ms. Davis, Shelley unexpectedly appeared
on the line. We began to talk about all things natural hair; and before
we knew it, an hour had passed. Some of the best things happen spontaneously, wouldn't you agree! These are the thoughts of Shelley Davis,
founder and owner of Kinky-Curly.
The Inspiration
After growing out my relaxer, I began using hair products from the beauty supply
store on my natural hair. They made my curls look nice, but I soon grew tired of
using products that only made my hair 'look' good, but then caused
dryness and breakage
with long term use. I wanted to formulate a system that was nourishing to the hair--and one that delivered results! Behind the Brand When I named the company back
in 2003, so many people advised me to stay away from the word 'kinky'. "It sounds
too 'ethnic'...no one wants to say their hair is 'kinky'...you are limiting yourself,"
they told me. I did some research and the only companies using the word kinky were
the hair extension companies. I decided to stay true to what I believed in and stuck
with the name. There are so many products out there for looser curly hair types.
Thick, coarse, kinky hair is such an underserved category.
It's Official
Our products are made with natural ingredients; and not just a drop or two for the
sake of the label. We use a good percentage of natural ingredients so that they
actually make a difference in the health of your hair. We don't believe in clever
marketing nor do we believe in using ingredients that are harmful to your body or
to the planet. While some may argue that other companies only use such a small percentage
of a paraben or an artificial color—what happens when you apply these products to
your body everyday for years and years?
Competition in the Market
If the definition of competition as it relates to business means two or more companies
vying for customers, then my competition could be anyone from the relaxer companies
who don't want women to go natural, to even the extension/weave market that want
women to wear someone else's hair--not their own. While I do realize there are
other curly hair product lines on the market, I have read the book, The Secret,
and I truly believe that what you focus on expands. I do not worry about the competition
as it takes my focus off of my business and what I need to accomplish. I strive
to stay true to what I believe in and my hair philosophy. The Universe is an abundant
place and there is more than enough success for everyone.
Kinky-Curly Products - Customizing Usage
While Kinky-Curly products were designed for thick, coarse hair, we have discovered that
our products work well on a variety of curly hair types. It is simply a matter of
adjusting the amount you use and your application method.
A person with a looser
curl pattern may use Knot Today as a rinse out and then scrunch in a dab of
Curling Custard when their hair is damp. While thicker coarser hair types should
use a generous amount of Knot Today as a leave in followed by combing or finger
raking a large scoop of Curling Custard on very wet hair.
Moisture Rich Products
All of our products are moisture based and formulated to solve the problem of dry hair. If you are simply looking for a moisturizer and grooming product, not specifically one for a 'wash and go'
look, I would suggest our Spiral Spritz which can be used to moisturize and refresh in between wash days. Also, Curling Custard
can be used to create wonderfully moisturized two strand twists, twist outs and braid outs.
Protection from Environmental Attacks
I don't believe in chemical sunscreens as an ingredient in hair products.
They are chemically modified so they'll stick to your hair. The best protection
against the sun is a hat or scarf when you know you will be outdoors for extended
periods of time. The best protection against environmental pollution is to make
sure you wash your scalp and hair on a regular basis. Your hair collects dust and
debris and the skin on your scalp sheds, which needs to be washed with a gentle pH balanced shampoo.
In Stores Now.
We are proud to have Whole Foods Market as one of our newest retail locations. Look
for us in the Whole Body department.
The Beauty of Natural Hair
Uniqueness is the beauty of natural hair. No two heads of hair are the same!
